Partner Program

For newsletter writers, creators, and influencers

Tired of chasing brand deals that never close?
There’s a better way to get paid.

20% commission on every product. Plus a 20% discount on every product for your audience.

You built an audience that trusts you. Right now that trust earns you Amazon pennies, a brand deal every once in a while, and a feed full of TikTok Shop products nobody wants.

Here’s what that trust is actually worth.

At Grommet, you earn 20% on every sale, on every product, in our whole catalog. You pick what you actually like, from real Makers who created real products that make people’s lives a little better. Your audience gets 20% off. And you get paid every month for showing them stuff they never knew existed, but now can’t live without.

Free to join. Five minute application. Greg reads every one.

How To Earn Big Money Promoting Grommet Products

Grommet · 1:35

More than 1,500 products to choose from.

Plus 5-10 new products launched every Thursday

A compact metal Grommet gadget resting in an open palm Two people warming up beside a portable firepit at the shore Silicone tongs lifting a portion of noodles out of a bowl Someone using a handheld eyelash curler A hair clip holding a bun in place No-tie elastic lace anchors being fitted to a pair of sneakers A broom with a rubber squeegee edge sweeping a hard floor
A slim card-sized battery pack charging a phone on a desk An electric toothbrush and its charging stand on a bathroom counter A quilted seat cushion on a camp chair beside a fire Hands pressing open the lids of a weekly pill organizer A magnetic wristband holding screws while a drill is in use A hand wiping a silicone mat covering a carving board A pet hair remover lifting fur off a gray blanket

In the past 12 months, Grommet products have been promoted by

Same audience. Same work. 4 to 5x the commission.

Here is what changes the day you swap your links.

What you have been getting

  • Pitching brands. Waiting. Following up. Waiting.
  • Promoting TikTok Shop products you would never use yourself.
  • Dropping Amazon links for 2 to 8% on things your audience could have found without you.
  • One good month, three quiet ones. Repeat.

What you get with Grommet

  • 20% on every sale, every product. No tiers, no ramp, no spreadsheet of what pays what. Your first sale earns the same rate as your thousandth.
  • 20% off for your audience. Nobody wants to pay full price to try a product from a Maker they have never heard of. The discount is why they say yes the first time.
  • 30-day cookie, on the whole cart. They click today, get pulled away and then buy three weeks later. You still get paid, and on everything in the cart, not just the item you linked.
  • Paid monthly, Net 15. Most programs pay 30 days or more after the month closes. We pay in 15.

The audience you already have is enough. You just needed cooler products to share with them.

What 20% looks like in real dollars

You already send the emails. You already create and post the reels. The only thing changing is what you earn for it.

A creator promoting Grommet products in a reel

What one post is worth

One newsletter send. One viral reel.
A hundred people in your audience buy something.

In sales $4,500
Yours $900

The same hundred readers through an Amazon link would have paid you $90 to $360. That’s real money going into your pocket for sharing cool products your audience will thank you for.

Now do it twice a month.

Example assumes Grommet’s $45 average order value. Actual order size varies by product.

Promote products that make people ask “where did you find that?!”

Your audience has seen the tumbler, the air fryer, and the same three kitchen gadgets on every feed for a year. They scroll right past them now, and honestly, you scroll past them too.

Grommet is different because the Makers are different.

These are real people: inventors, tinkerers, someone who quit their day job to bet on their idea. Every Thursday, 5 to 10 brand-new products go live on the site, launched to an audience of more than 3 million shoppers, and most of them have no affiliate program anywhere else. You are not the 20th person talking about the product in your audience’s feed that week. You are the one who discovered it first, before it became the next big thing.

And when someone in your comments says “wait, where did you get that?”, you get to tell them, and make some good money for the recommendation.

  • The Pulse & Heat Neck Massager worn around the neck
    Pulse & Heat Neck Massager Relieve neck tension with this massager 8,276
  • The Intake Breathing Starter Kit with its magnetic nasal dilator
    Intake Breathing Starter Kit Breathe easier all night long 7,738
  • The Negg egg peeler beside a peeled hard boiled egg
    The Negg Peel hard boiled eggs in seconds 12,712

Your audience clicks once and their discount is already active

Usually your follower clicks, gets asked to make an account, hunts for a coupon code, and half of them quit at checkout. You did the work and got nothing in return.

Your custom Grommet link skips all of it. No account to create. They pick the size or color on Grommet, hit Buy Now, and land on the Maker’s checkout with the 20% already applied. This improves conversions and puts more commissions in your pocket.

The Maker's cart with the Grommet discount already applied and the total savings shown
The Grommet buy box showing 20% off applied

You don’t need a million followers. You just need to care about the ones you have.

You know the accounts we’re talking about. A million followers and four comments. That is not you.

Your people open your emails. They watch the whole reel you created minutes after it goes live. They tag their friends in the comments because they actually want the thing you shared. That is the creator we built this program for.

If you have a newsletter

You are on beehiiv, Substack, or Kit, and you spend real time on every issue. You agonize over the subject line, you cut the paragraph that was not quite right, you send it and refresh the stats a few too many times. The audience is there. The opens are there. But the money is not.

Most of the monetization options out there, the brand deals that never close, the ads your readers scroll past, feel like you are renting out something you spent years building. They do not feel like you.

What if you could hand your readers something they actually want? Over 1,500 products from independent Makers, dropped right into the newsletter you already write, at a commission that actually adds up. More than 90% of Grommet’s own revenue comes from our newsletter. We know this channel better than anyone. And we know how to help you turn the opens into income, without turning the newsletter into something you wouldn’t read yourself.

If you create on social or have a blog

You’re creating amazing content on Instagram, TikTok, YouTube, Facebook or a blog with a link in bio sharing all of the products you love. You probably already share things you find, often for free, because you genuinely cannot help yourself. When you find something good, you have to tell someone.

You have probably also wondered if you should be getting paid for this. And you have probably hesitated, because you have seen what happens when an account you trusted suddenly becomes a storefront. You do not want to be that account.

The great news is that you don’t have to be. Grommet products are the kind of things you would recommend anyway: the weird, useful, delightful stuff from real Makers, most of which nobody else is promoting. And you get to hook up your audience with 20% off. You earn 20%. And you never have to pretend to love something you don’t.

We are on a mission to help creators earn real money promoting products that are actually worth promoting. It starts with one rule.

Stop Scamming Grandmas

There is a dark side of this business where you point your audience at whatever pays. Fake urgency, claims nobody can back up, products you would never put in your own house. It works for a while. Then it costs you the only thing you actually own, the trust of the people in your audience.

We built the other version. Every product on Grommet comes from a Maker we vetted, and most of them are people you want to support and see win. We believe creators like you can make very good money recommending things you believe in, made by people whose names you can learn, not a nameless, faceless brand that is here today and gone tomorrow. We will never ask you to say something about a product that is not true, or force you to promote something you wouldn’t use yourself. That is the deal on our side.

The Stop Scamming Grandmas stamp

Three steps. Most partners are live the same week.

  1. Apply.

    It takes just five minutes. A real person on our team reads it.

  2. Get set up.

    We send your affiliate ID, a walkthrough for links and reporting, and a starter pack of products customized for your audience. Never done affiliate marketing before? Say so and we will hop on a Zoom to help you out.

  3. Promote and get paid.

    Post it, send it, put it in your bio. Every week we send you what is new and trending so you always have something worth talking about.

Bonus: For the first 10 partners who apply on this page

We will build you your own gift guide, hosted on Grommet

Pick up to 20 products you love. We build the page for you: your name, your photo, your picks, and your affiliate link baked into every product on it.

Then you have one link that does the work. Email signature, link in bio, DMs, wherever your audience is asking about your favorite products. “Here are my favorite things on Grommet.” Your audience gets 20% off everything on it, and every order pays you 20%.

Marcy McKenna's gift guide hosted on Grommet, with her photo and her product picks
A real Grommet Guide. Her name, her photo, her picks, her links.

Questions creators ask before they apply

How and when do I get paid?

Monthly, Net 15. You choose how to receive it. Before your first payout you add banking and tax details once. There are no signup or setup fees, ever.

How much work is setup?

Almost none. Add your affiliate ID to the end of any Grommet link and post it. If that made you nervous, say so on the application and we will do it together the first time.

I have never run an affiliate offer. Is that a problem?

No. Some of our best partners started here, promoting a single Grommet product. We teach you how it works and set up your links with you. You bring the audience and the voice.

Will this make me look spammy?

Only if you promote things you do not believe in. Every product is from an independent Maker, vetted by our team, and most have no affiliate program anywhere else. Plus, your audience gets 20% off. That is a recommendation, not an ad.

Why rev share instead of a flat fee?

Honest answer: the brands on Grommet are small. Makers and family businesses on thin margins who need new customers more than anything. So every day we fight, brand by brand, to get them to commit a full 20% to partners. You built trust with your audience. We built trust with our Makers. Together, everybody gets paid properly, and everybody wins.

What if a customer returns something?

Your commission is not affected. We do not claw back on returns. We only step in if a return rate gets extreme, because that usually means something was oversold, and we would rather talk to you than let it hurt your audience.

How big does my audience need to be?

About a thousand engaged people is the honest floor, but engagement beats size. 2,000 who open every email beats 50,000 who scroll past. Your audience needs to be US-based, since most of our products only ship in the US. Where you live does not matter.

How fast will I hear back?

After you submit your application, you will hear from us within 2 business days via email. Make sure to look at your inbox for next steps.

Greg Rollett, President of Grommet

One last thing, from me

I get to call and message small Makers and tell them their product just sold out because somebody with a newsletter or an audience believed in it. That call is the best part of my job, and I would love for you to be the reason I make it.

If you have an audience that trusts you, and you are done waiting for brand deals that never close, apply. I read these personally and love working with creators who are passionate about sharing products that make people’s lives better.

Greg Rollett, President, Grommet

No contract, no minimum, no cost to join. If you apply and it is not a fit, you walk away with nothing lost except a few minutes filling out an application.

Questions first? Send me an email at [email protected]. I’d love to hear from you.